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May 24, 2019

8:35 PM

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Apr 18, 2019

3:33 AM

3 Marketing Myths that are Stopping Your Success

These 3 marketing myths can cause you to lose sales if you base your marketing decisions on them. We’ve given you some marketing tips to blast each myth and boost your sales.

Myth 1: People buy a product at the cheapest price they can find.

That is not true - if it was then companies like Rolex and would not exist - Timex would have put them out of business a long time ago.  Despite the ease of research that the internet affords - buyers are generally lazy and don't undertake full research.  Even on eBay where it is far easier to check the relative prices of a product - people often buy a product at a higher price than they could.  So what causes people to buy?  These are called buying triggers - the most common are:

Confidence in the seller

A high perceived value
Ease of purchase

Blasting Myth 1:

Establish your credentials - for example, we have over 20 years of business consultancy experience - so we know what works and what does not work in a business.

Find ways of enhancing the perceived value of your product or service by adding extras or clearly demonstrating the value of its purchase.

Ensure that you include some actual recommendations within your sales letter.

Make it easy to purchase and receive your product by not introducing any barriers to purchase such as extra forms, obscure or complex payment methods.

Myth 2: Offering your customers numerous different options will boost your sales 

When confronted with several options, most customers have difficulty making a decision. They often react by procrastinating - and going to a seller who offers a clearer product.  Now by this we don't say add extras or upsells, just clearly state what is included in the product and don't offer options that not only confuse but making your selling and processing more difficult.

The human mind works better when offered the two options "buy", "don't buy".

Blasting Myth 2:

Only offer one product - or product package per page.  You can have a clear (and short) menu on each page to encourage multiple purchases.
If you have more than one option for a product or service - then give them different names and present them each separately.  For example, you can call them "silver service", "gold service", "opal service" etc.  This is what we did with our various marketing services and it works quite well.

You should always aim at a small, easily understood product or service range.  You should be able to explain each of your products in one or two sentences.  If you can't do this - how do you expect your potential buyers to understand what they are buying?

Myth 3: Everybody Needs My Product or Service 

Unfortunately, most people don't believe that they do need a particular service of a product.  Obviously, with items such as iPods - your teenager will try and tell you they really, really, really need one, but this is peer pressure that has been built up with millions of dollars.  Much of this was spent on research into what there market wanted - and they got it right!

If you believe this myth then you also believe that you can succeed without doing much marketing or selling.  Unfortunately, despite what some marketers tell you - it does not happen that way.  Undoubtedly there some very successful marketers around, but they will all admit that a great deal of market research, testing and reviewing of their offerings - happened before they became successful.

Building a successful business is hard work - most of it devoted to finding potential customers and then matching them with your products and services.  Even if most people can use your product or service, you still need a marketing strategy to reach them and a persuasive sales message to close sales - because you can bet your last dollar - that were there a lot of potential customers – there are just as many sellers.

Blasting Myth 3:

Do your homework - find out where your potential customers are, what particular needs and desires they have and what they are seeking to solve these.
Look for a narrowly defined niche market where your product or service will solve a unique need of the customers.
Design your product or service to meet these needs.
Test, Change, Test, Refine, Test and obtain customer feedback.

Unless you are one of the millionaire marketers around - you will find many myths that you follow and potentially lose money on.  Hopefully, the ones above have helped you. 

Apr 17, 2019

Apr 7, 2019

12:42 AM

Why Social Signals Are Important For SEO Ranking in 2019? Read on...

You may have heard of social signals many times in the internet marketing community but a lot of people don’t know exactly how they work for SEO purposes. There’s a lot of misconceptions about social signals and SEO, so I’m going to try to clear up some of the confusion for you.

Keep in mind, while a lot of this is speculation and conjecture since very few people are privileged enough to know how search engine algorithms really work, my findings are backed by actual experimentation with my own websites and clients.

What are Social Signals?

Social signals are the engagement—likes, shares, and comments—your content receives on social media platforms like Facebook, Twitter, Instagram, and Pinterest. When it comes to social media marketing, this is the most important metric for many companies. Many SEO experts believe it’s a waste of time to focus on social signals for SEO purposes, but I adamantly disagree with that sentiment, and I’ll explain why.

Are Social Signals a Ranking Factor?

First of all, Google says that social signals are not a direct ranking factor. This doesn’t mean social signals won’t help with Google SEO in an indirect way, which we will discuss later, but it means it won’t directly boost your rankings in Google. 

Bing Loves Social Media Engagement

Bing, however, is another story. Likes and shares definitely do have a direct impact on Bing search rankings. You may think Bing doesn’t matter, but approximately 24% of internet searches are done through Bing instead of Google, and that number has been steadily rising for several years. Bing can send a significant amount of traffic, so at the very least, social signals are worthwhile if only for boosting your rankings in Bing.

Google Values Social Signals (Indirectly)

But they can have an impact on Google SEO in an indirect way, as well. See, the more your content gets shared, the more likely it is to be seen, which can lead to more people viewing and linking to your content. And that, of course, can end up having a big impact on your Google rankings. It can be very difficult to get organic links these days, so anything you can do to increase the odds of your content getting linked to and viewed is a very good thing!

How to Increase Your Social Signals

So, what are a few ways you can increase your social signals? Let’s take a look at a few of the easiest ways.

1. Link Your Website

Be sure to link to your site in your profile. Even if the links have no-follow tags, you may still get some direct traffic when people find your profile through search engines or via the social platforms themselves.

2. Use Clickbait Titles

Create clickbait titles. Whether you like click bait or not, these types of titles can be very effective at attracting attention and clicks. Just make sure that you’re following the guidelines of the social media platforms you’re posting to because many of them have started cracking down on deceptive clickbait practices (which you should avoid). It’s also important that the content you’re marketing is actually engaging once the user lands on your page, otherwise, this practice can be detrimental to your overall SEO plan.

3. Implement Call-to-Actions

Use calls-to-action to encourage engagement. Simply asking viewers to like, share, and comment can significantly increase engagement.

4. Utilize Social Sharing Plugins

Use plugins to make sharing your content easier. There are many good social media plugins you can use on your blog to insert links to the most popular social platforms, allowing users to directly share a piece of content on different platforms.

5. Only Share Your Best Content

Only share your best content. This may seem a bit counterintuitive, as you want traffic to all of your content, however sharing only your best content will help you get noticed more often on social media. For example, Facebook shows content from pages that get a lot of engagement more often than pages with less engagement, so by posting only your very best content, you can ensure that all of your posts have a good engagement rate, which will allow your content to be shown more often.

Social Signals are Important

While social signals may not necessarily have a direct effect on your rankings, at least where Google is concerned, they can certainly have an effect on other search engines and will make it easier for others to find your content and link to it. You may also get some direct traffic from your social media profiles, so this is an additional benefit, too, which definitely makes it worthwhile to concentrate on social media as one element of your overall SEO and digital marketing strategy.

This article was originally published on seo hermit

Apr 4, 2019

12:29 PM

Top Social Bookmarking Sites for SEO in 2019

One of the most ignored yet easiest SEO link building and blog promotion strategy is social bookmarking.
Social Bookmarking Site List 2019
Quite often, people go after Private Blog Network backlinks while completely ignoring the social bookmarking option. If you’re looking for the best social bookmarking sites list in 2019, you’re in the right place. Check out the below top social bookmarking websites.

  1. StumbleUpon is now known as Mix (DA: 94, Alexa rank: 6170)
  2. Reddit (DA: 97, Alexa rank: 18)
  3. Pinterest (DA: 98, Alexa rank: 77)
  4. Diigo (DA: 92, Alexa rank: 15,008)
  5. Digg (DA: 94, Alexa rank: 2246)
  6. Slashdot (DA: 92, Alexa rank: 2121)
  7. Pocket (DA: 92 Alexa rank: 767)
  8. We Heart It (DA: 97 Alexa rank: 2595)
  9. Folkd (DA: 87, Alexa rank: 74,222)
  10. (DA: 92 Alexa rank: 1561)
  11. Dribbble (DA: 92 Alexa rank: 946)
  12. BizSugar (DA: 68 Alexa rank: 134,564)
  13. Fark (DA: 80 Alexa rank: 6295)
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